![]() This feature allows users to look for streamers based on what they can relate to, making a huge step forward for these communities. Something positive we can definitely take from Twitch is their advancement in discoverability for the LGBTQIA+ community. Gone are the days when you had to wait for the journalists to finish writing up their reports – you’re right there with them! At almost all games industry events now, companies will have a dedicated Twitch channel which allows people that wouldn’t normally be able to attend, a chance to feel more included. Events such as this help to keep enthusiasm high for games that previously could have started losing momentum without Twitch.Īnd as well as game events, Twitch is also now a key place for people to watch company announcements and get involved with games industry events. #Twitch daily active users skin#The most successful Twitch event so far saw 2.5 million people tuning in to watch the iconic Fortnite streamer, TheGrefg, unveiling his Fortnite skin – a huge privilege offered to a select few top streamers. People on twitch don’t want a banner showing a fun shot of a game, they want to see someone they have a relationship with play the game and have a great time! There are a whole host of marketing opportunities through Twitch directly but a lot is also done through partnerships with influencers and brands as well as giveaways and promotions. It’s of course difficult to know how this launch would’ve gone without using Twitch but it shows that using Twitch as your main marketing channel is something for studios to seriously consider. The game also generated more hours watched than any other game on Twitch in its launch week. This led to the game gaining more than 2.5 million players within 24 hours of release and racked up 25 million players by the end of its first week. In February 2019, EA released Apex Legends on Twitch without prior announcement or much traditional marketing. Information that previously would’ve been a lot more difficult to find out about competitors is now right in front of you! And while it’s difficult to completely separate how this information has affected the way that games are made – there’s sure to be a continuing impact on the games that succeed and therefore how games are designed and developed in future. This can have a huge impact on the games industry as it allows developers and publishers the chance to see which games are being talked about and enjoyed the most. Not only this, but their ‘just chatting’ category has hugely evolved over the past year, accounting for 754 million hours in Q1 2021 a huge 44% increase from the previous year. Twitch brought out the “ Community Room” area which is an online stream chat, discussions of new games, a way to meet new players and a good chance to chat to your favourite streamer. Where previously gaming was seen as a single person activity it’s now more social than ever. Twitch and other similar platforms have allowed the gaming communities to grow and socialise in even more epic numbers than ever before. So, numbers aside - has the platform affected the industry we work in and if so, how? What impact has Twitch had on the Games Industry? 54 Million Monthly Broadcasters in 2020.More Than 26.5 Million Daily Active Users.Twitch Statsīut before we get into that, here are some numbers which might blow your mind. Since its launch in 2011, and acquisition by Amazon in 2014, it’s gone from strength to strength (and created quite a few celebrities on the way) but today we’re focusing on how the channel has influenced the games industry since its launch and how the positive impacts weigh up against the bad. Twitch reached new heights in 2020 with their engagement and viewership skyrocketing as the go-to destination for gamers stuck at home. Even with the pandemic seeing the downfall of many businesses, the same cannot be said for Twitch which just continues to grow as the uncontested front runner of streaming platforms, enjoying a 97% increase in hours watched year on year. It’s safe to say if you work in the games industry you’ll know about Twitch. ![]()
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